Hi, I’m Gabriel

I’m a marketing executive with 15+ years of experience and a proven track record of driving global brand growth in highly complex and competitive categories such as gaming, entertainment, CPG, tech, and QSR.

I focus on delivering real business results by building strong brands, meaningful communities, and marketing initiatives that connect with fans in entertaining and impactful ways.

I currently head global marketing for one of the most played, loved, and talked-about mobile games in the world: Clash Royale.

I work closely with Live Ops, game developers, and creative partners to turn in-game moments into cultural ones that boost engagement and revenue.

In 2025, even as the game approached its 10th anniversary, Clash Royale became one of the trendiest titles on social channels, competing with industry giants and platform games. We doubled the number of re-engaged players, increased new player growth by 500%, and 4x our revenue compared to 2024. And delivered one of the best years the title has ever had.

In the past, I led global teams, launched major campaigns, and built brand positioning and strategies that helped turn creative outputs into measurable growth for billion-dollar companies such as Burger King, AB InBev, Taco Bell, Blizzard, and others.

Brands I’ve worked with include Supercell (Clash Royale, Clash of Clans, Hay Day, and Brawl Stars), Activision Blizzard (World of Warcraft, Hearthstone), Anheuser-Busch InBev (Budweiser, Stella Artois, Corona, and others), Taco Bell, Burger King, Danone, ASICS, UGG, Toyota, Red Bull, ESPN, and Uber.

My work has been recognized with Cannes Lions, Effies The ANDYs, ADC, and Clio awards.

Outside of work, I collect records, host a radio show, and travel the world.

Scroll to see the work.