Hi, I’m Gabriel
I’m a marketing executive with 15+ years of experience and a proven track record of driving global brand growth in highly complex and competitive categories such as gaming, entertainment, CPG, tech, and QSR.
I focus on delivering real business results by building strong brands, meaningful communities, and marketing initiatives that connect with fans in entertaining and impactful ways.
I currently head global marketing for one of the most played, loved, and talked-about mobile games in the world: Clash Royale.
I work closely with Live Ops, game developers, and creative partners to turn in-game moments into cultural ones that boost engagement and revenue.
In 2025, even as the game approached its 10th anniversary, Clash Royale became one of the trendiest titles on social channels, competing with industry giants and platform games. We doubled the number of re-engaged players, increased new player growth by 500%, and 4x our revenue compared to 2024. And delivered one of the best years the title has ever had.
In the past, I led global teams, launched major campaigns, and built brand positioning and strategies that helped turn creative outputs into measurable growth for billion-dollar companies such as Burger King, AB InBev, Taco Bell, Blizzard, and others.
Brands I’ve worked with include Supercell (Clash Royale, Clash of Clans, Hay Day, and Brawl Stars), Activision Blizzard (World of Warcraft, Hearthstone), Anheuser-Busch InBev (Budweiser, Stella Artois, Corona, and others), Taco Bell, Burger King, Danone, ASICS, UGG, Toyota, Red Bull, ESPN, and Uber.
My work has been recognized with Cannes Lions, Effies The ANDYs, ADC, and Clio awards.
Outside of work, I collect records, host a radio show, and travel the world.
Scroll to see the work.
VP, Global Marketing
2026
More than 30.5 million players dropped into Clash Royale for Lil Wayne’s halftime show.
The 10 year old game, commands an audience on par with the world’s biggest live sports moments, even the Big Game. So we gave our fans and Weezy’s a halftime spectacle as massive as the fandom itself.
VP, Global Marketing
2026
Kicked off 2026 by turning Clash Royale fan art into full-blown animation. Celebrating every sketch, every style, every fan-made hero.
VP, Global Marketing
2025
To introduce the Heroes update in Clash Royale, we asked seven directors and production companies to create a single continuous film. Each with total creative freedom, and zero knowledge of what the others were making.
All they got was their characters, plus how to open and close their scene.
The result: an 8-minute epic fight sequence with seven incredible interpretations of the Clash World, stitched together by creative trust and love for the craft.
VP, Global Marketing
2025
In partnership with DAVID New York and TV Globo, Clash Royale stormed Brazil’s biggest football arena, bringing our viral sound signature to life to open the finals of Copa do Brazil.
VP, Global Marketing
2025
We launched Royal Hogs Evolution in Clash Royale, Iowa style, and invited fans to compete to have their hog call immortalized in-game. Bill Yount, Iowa’s top hog caller, hosted the competition, which drew more than 300K submissions.
VP, Global Marketing
2025
Just Your Bones. ft. William H. Macy
The Skeleton Army doesn’t need organs. Humans do. And the biggest donor shortage was among the same young players who fill our arenas every day.
So we invited our community to join the Skeleton Army Reserve by pledging their organs. In return, they earned a special in-game badge.
VP, Global Marketing
2025
Few moments feel as defining as the first day back from summer break.
For the back-to-school season in Clash Royale, we gave Baby Dragon a glow-up, in partnership with bbno$.
VP, Global Marketing
2025
To promote the rework and evolution of one of the most underused cards in Clash Royale, The Furnace's, we told its transformation story in the cutest (and most annoying) way possible: a Broadway-like musical. From loser to legend.
VP, Global Marketing
2025
Spirit Empress debuts in the arena in a true Clash Royale-styled animation.
VP, Global Marketing
2025
If you play Clash Royale, you know Evolutions are serious business. Ismo Leikola cornered our devs and demanded one for his fiery client: the Inferno Dragon.
VP, Global Marketing
2025
Gamers invest countless hours building their in-game wealth, yet these assets have traditionally been unable to be passed down or preserved. That's why Clash Royale became the first game in history to change that with "The Royale Will," the first-ever will for in-game assets, giving gamers a way to turn their virtual achievements into lasting legacies.
VP, Global Marketing
2025
In a romantic call to bring our old players back during valentines' day, we partnered with the Grammy winner, Michael Bolton, for a new take on 'How Am I Supposed to Live Without You'.
VP, Global Marketing
2024
We invited players to fight the holiday spirit with Clash Royale. If they destroy their Christmas cards they’d earn cards to destroy their opponents in the arena.
VP, Global Marketing
2024
Holiday cheer? Not in our Arena. Clash Royale celebrated winter by reminding players to keep the competition alive. Even at Santa time.
Global Marketing Strategy
2025
Big news: Gordon Ramsay has found inner peace. His recipe? Playing the most popular farming game in the world: Hay Day.
Global Marketing Strategy
2024
Led cross-functional research and positioning work to create a strategic foundation that informs decision-making, aligns global teams, and defines the brand’s ultimate “should do.” A unifying compass for long-term growth and clarity.
Global Marketing Strategy
2024
Led cross-functional research and positioning work for Clash of Clans, to create a strategic foundation that informs marketing and product decision-making, aligns global teams, and defines the brand’s ultimate “should do.”
Global Marketing Strategy
2024
Led cross-functional research and positioning work for Brawl Stars, to create a strategic foundation that informs marketing and product decision-making, aligns global teams, and defines the brand’s ultimate “should do.”
EVP, Group Strategy Director
2023
Taco Bell successfully petitioned to cancel its longstanding U.S. trademark on the phrase “Taco Tuesday,” arguing it should belong to everyone. Fronted by LeBron James, who had previously faced a trademark issue over his use of the phrase. The effort generated massive PR results, and culminated in Taco Bell relinquishing the trademark so anyone could use “Taco Tuesday.”
EVP, Group Strategy Director
2023
In 2023 we brought back the cult-favorite "Volcano" menu, partnering with Paris Hilton. That’s Hot!
EVP, Group Strategy Director
2023
In late 2022, Taco Bell hired Pete Davidson as its “brand apologist” to revive its breakfast menu. In “The Apology,” he roasted the chain’s wild past and spotlighted simpler wins like the Breakfast Crunchwrap.
The momentum rolled into spring 2023 with “Breakfast with Peter,” where Davidson embodiesd Taco Bell’s morning show host.
Group Strategy Director
2022
Buy a combo, unlock in-game skins and XP, and flex your BK drip on the battlefield.
Global Director, Creative and Marketing Excellence
2019–2021
Led AB InBev’s Creative Capabilities program across 15+ markets, training 500+ marketers worldwide. Built key creative and strategy tools and processes, including the global brief template, a global creative council, the Creative X Awards, and the company’s content marketing playbook.
Also partnered with global brand teams (Corona, Stella Artois, Michelob Ultra, Budweiser) to level up their creative work and ways of working.
Sr. Strategist
2019
World of Warcraft is one of the most iconic franchises in gaming, but over time, it drifted out of the cultural spotlight and lacked a strong emotional north star.
So we dug in: devs, Blizzard vets, fans, data, Azeroth itself.
What we found? While most modern games are zero-sum survival arenas, WoW is the antidote. It’s not about shallow connections, it’s about FELLOWSHIP. Real belonging. Shared epic adventure.
With a clear positioning in place, we leveraged the 15th anniversary and the return of Vanilla to reignite pop culture relevance, bringing lapsed fans back and inviting a new generation to join the adventure.
Sr. Strategist
2019
Hearthstone exploded to 100M+ players… then growth stalled. Blizzard brought in 72andSunny to rediscover the spark. We dove into BlizzCon, met with designers, and traveled from Denver to Seoul to meet brilliantly analytical, wildly imaginative fans.
Hearthstone lives where math meets magic. Where strategy, logic, and wizardry collide.
We turned those truths into the game’s global brand positioning.
Sr. Strategist
2018
To mark its 40th anniversary, UGG unveiled a bold new global identity with the campaign “Step into the New Wild.”
Featuring Adwoa Aboah, Heron Preston, Lil’ Miquela, and Luka Sabbat, the campaign spotlights unapologetic individuality and signals a new era for the brand. Shot by Erik Madigan Heck, the surreal, richly ornate visuals unite human and virtual icons.
Launched across UGG’s social channels, the campaign expanded with major placements in New York, London, and LA, and was featured in leading fashion titles, including Hypebeast.
Sr. Strategist
2018
To foster trust and a feeling of safety among riders and drivers, we developed Uber’s first LATAM campaign. A celebration of the first step to a trustful bond. Aired in all key latam markets of the ridesharing app.
Strategy Director
2017
After winning ASICS' global brand pitch, we developed a new brand positioning, a brand book, and created a new tagline: 'I Move Me.'
A global platform rooted in the founder's vision: don't exercise for others - move for your own health and happiness.
Sr. Strategist
2016
ESPN created a web sports platform exclusively for women called ESPN W. To launch the channel in Brazil, we did an experiment that shows why women’s leagues need more visibility.
Founder
2013–2016
Between 2013 and 2016, I owned and operated an art gallery and artist residency space in São Paulo, showcasing both emerging and established artists from around the world. We organized more than 15 exhibitions, participated in art fairs, and through the experience I gained an early understanding of what it takes to run a business.